Growth and Marketing Manager

Deskripsi pekerjaan

About the Role

The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.

You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.

This is a hands-on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.

Key Responsibilities

1. Growth, Acquisition & Retention

• Develop and execute strategies to grow WAHU’s collector base.

• Own customer acquisition and performance marketing.

• Optimise the customer journey from acquisition to conversion and retention.

• Develop referral programmes, promotions, and growth campaigns.

• Drive collector engagement, retention, and reactivation.

• Track key growth metrics such as acquisition, conversion, and retention.

• Use AppsFlyer and campaign data to identify opportunities and improve performance.

2. Brand Marketing & Communication

• Develop and execute WAHU’s overall marketing and communication strategy.

• Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.

• Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.

• Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.

• Ensure consistent brand positioning, tone of voice, and communication across channels and languages.

• Develop CRM campaigns through push notifications, in-app messaging, and WhatsApp.

• Manage external marketing partners and agencies.

3. Product & App Development

• Act as the business-side partner for WAHU’s app development and optimisation.

• Identify product improvements based on collector feedback, data, and operational needs.

• Translate business and customer needs into clear product requirements.

• Help prioritise product improvements and new features.

• Support app releases, updates, and communication of new functionality.

4. Team, Agencies & Budget

• Lead the Social Media Manager and manage external online marketing and design agencies.

• Set clear briefs, targets, budgets, and performance expectations for agencies.

• Monitor quality and results and make improvements where needed.

• Build the marketing team gradually as business volume and needs grow.

• Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.